Five years ago, an idea was born and a little business began. Over the years, time and money had to be allotted elsewhere, but the dream continued to grow and evolve and in 2008, an Etsy shop was opened. Some sales were made and there was the hint of success in the future. A son was born, a break taken, a rebranding and a re-launch. Hopes were high and so was motivation. But there was less time, less money, and while feedback was positive, sales were....mediocre. A new direction opened up - custom invitations. More work, but perhaps more money and the chance to work from home. Numbers were crunched, options were weighed and in the end instincts were trusted. Five years has brought many important lessons, so much fun, and amazing experiences. And although feedback has been overwhelmingly positive, feedback ain't paying the bills.
When the Train Stops
9 months ago